The Standard Group and organisers of the Maasai Mara Marathon have signed a three-year partnership deal. Following the deal, Standard Group will use its platforms to raise awareness about the marathon, which will be held on September 28 at Lemek Conservancy within the Maasai Mara National Reserve. Media partnership Maasai Mara Marathon founder and chairman, John Konchellah and Standard Group CEO Orlando Lyomu signed the media partnership at Standard Group offices in Nairobi.
Under the deal, the media house will provide coverage for the marathon on its TV channels, radio stations, daily newspaper and digital platform. Mr Lyomu said the company was glad to come on on board as a media partner for the event because of the noble objectives behind it. “We are very happy as a media organisation to come on board not just because the marathon is being run in the beautiful Maasai Imara, but also because it has very noble objectives behind it,” said Lyomu. Mr Konchellah lauded the partnership, saying it will accord them a platform to promote the event. According to Konchellah, the objective of the event is to raise funds for the Mara community to address shortages in education facilities and promote conservation within the Lemek Conservancy.